Concept
We were assigned to create a new identity design for The One Academy. The current identity is great yet a lesser corporate identity might suit an art school more. Target audience (parents & high school students) are looking for a good learning place that is able to bring them to a greater future. With the constant great achievement created by TOA, I position TOA as a "learning model" in creative industry,
with the SMP Creative Paradigm.
Paradigm is defined as a model and “patterns”. Therefore patterns are the main design element. There are 7 patterns representing 7 courses TOA currently offering. Each department own a different pattern and color.
Logo is flexible as it can appear with different pattern and color each time.
All parts of logo will be in solid color when it's at minimum size.
Logo Design
Poster Series Design
To gain more confident from public, as a learning model, TOA delivers
simple message such as the basic design rule through the poster series.
Department Logo Design
Courses Booklet Design
Book cover of each courses.
Solid panel of sub-logo is a die-cut on the cover.
IL - Illustration
MM - Multimedia
FA - Fine Art
DG - Digital Animation
FD - Fashion Design
ID - Interior Design
AD - Advertising & Graphic Design
Inner layout design (introduction page)
Close up
Patterns of each courses
Wayfinding Design
Signage design on pillar in the building
Signage on entrance gate.
Wedsite Design
Home page, picture transition is done by the patterns created.
Content page
Promotional Items
Paper bag use on campaign for promoting.
Notebook design, Pen deisgn
Delivering out during campaign event.
Thank you / 謝謝
Comments are welcome.
